We don’t need healthy food from Dunkin Donuts. We want chocolate long johns that are fresh…..coffee that is fresh and hot (but not too hot)…..and filling that is well, filled. Dunkin Donuts need not apologize for serving unhealthy food. They need to celebrate it, and stay focused.
We’re all losing our focus and it’s creating a mess. Rachel Ray should not be endorsing dog food….but it was announced today that she will. Here’s the thing…. THE DOGS DON’T KNOW WHO SHE IS!!!!
While the genius’ at Dunkin Donuts were f’in around with everything but donuts, something happened….their donuts weren’t always fresh and tasty and good. They didn’t deliver on the Dunkin Donuts promise…and they started making all sorts of promises they could not keep.
We’ve got to get BACK to the BASICS. Hamburger places need to make GREAT hamburgers. Donut places need to make donuts! Hardware stores need to sell tools and supplies and EVERY one of those must treat EACH customer like GOLD. That has not been happening, and it is tearing our economy apart. The latest example freak show is McDonald’s attempt to thwart Starbucks in the coffee race. Somehow Starbucks allowed itself to slip down to being considered FAST FOOD, and then in their infinite wisdom, the folks at McDonalds (who can’t get my regular coffee with 1 cream and 3 equal right 2 days in a row) think that they will be able to sell and service “premium coffee” with any semblance of quality control!
We all need to roll up our sleeves and get back to the basics. It applies to every business. When we start doing that the way we used to, we’ll see growth beyond our wildest dreams.
3 Comments
August 1, 2008 at 4:34 am
I like your theory on this, makes sense to
“go back to the basics”.
But exactly where is the market going today?
Healthier lifestyles or “good ol’ basics?”
We’ll see where the economy takes us.
“Change is good at a steady pace and with strategy”
August 1, 2008 at 6:11 am
I don’t think they’re mutually exclusive.
There will always be people who want break the rules and not eat healthy. Some things will never be healthy, and they say everything on moderation.
So why not have the donut place focus on GREAT donuts. Just don’t have em everyday. People will always have their vices. But when donut places have flatbread, and hamburger places have coffee….every place is the same. And worst of all, no one specializes in be great at something.
December 22, 2008 at 4:36 am
I agree 100%. Businesses need to stick with their specialty. And you are right about McDonald’s with the coffee, I have the same problem.